Agreement to work together towards common goals.

Fundamental to how we work, we form meaningful alliances to identify solutions, mobilize funds and invest in actions that will help people living with neurodegenerative diseases lead better and more connected lives. Our success is driven by our ability to build relationships, break silos and connect across teams, functions and geographies.


Our right as human beings to be loved, valued and held in high regard.  

Adira is a “people first” organization. Adira is mindful that all people, especially people most impacted with neurodegenerative diseases, are valued as experts for their lived experience as other stakeholders are for their career experience.


Having strong ethical principles that are followed at all times. 

We are admired and respected for our commitment to honesty, trust, accountability and transparency.


The quality that enables one to face danger, fear, or change with self possession, confidence and resolution; bravery. It fosters creativity and innovation.

Daily we look uncertainty and seemingly insurmountable challenges in the eye.


Admiration for others for simply who they are, but also for what they have done and what they do. Treating others as we would want to be treated.

We work hard to earn the respect of each other, our collaborators, our donors and especially people most impacted by neurodegenerative disease. Respect builds trust, breeding the collaboration vital to strengthen our work, teams, and impact.


The practice of including and integrating all people and all groups.

We believe everyone has an important voice and point of view. We seek input from all team members, from diverse groups, sectors and industries. We particularly seek the points of view from people typically left behind, unheard from, and/or experiencing prejudice and discrimination of any kind.